Clear, strategic, effective.

DECEPTIVELY SIMPLE DESIGN

Design is the interface between message and audience, a catalyst that enables their interaction, a membrane through which information passes unaltered, a spark that animates meaning. At Tantamount we believe in making this interface as, intuitive, effective and invisible as posible.

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RECENT HIGHLIGHTS

NEWS & ARTICLES

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The dangers of brand decay

Businesses evolve over time and, particularly when you work with out-sourced content producers, it’s important to check regularly to see that your brand identity remains clear and coherent.   In the last post we mentioned all the different types of content a business creates: newsletters, blog posts, social media updates, emails, product and service descriptions,…

content and communication

Content and communication

There are so many ways to communicate and inform your clients of your business message, but they are not all equal. Are you using the right content in the right format on the right platforms to get your message across effectively?   Newsletters, blog posts, social media updates, emails, product and service descriptions, case studies……

Rebranding your business

Avoiding a pitfall of rebranding projects

Don’t forget that your staff and clients are also invested in your business brand; if you are contemplating a rebranding project, try and get them to travel on the journey with you.   Have you ever fallen asleep on a long train journey and woken up not knowing where you are? Or have you dozed…

Logo Design. A company logo is not the same as a business brand

Logo design III – A logo is not a brand

Many start-up owners believe that when a professional logo has been commissioned they have taken care of their company branding, but in fact the story has only just begun.   Over the last few blog posts, we’ve been looking at logos and design. Although we haven’t delved into the process that goes on before the…

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