Clear, strategic, effective.

DECEPTIVELY SIMPLE DESIGN

Design is the interface between message and audience, a catalyst that enables their interaction, a membrane through which information passes unaltered, a spark that animates meaning. At Tantamount we believe in making this interface as intuitive, effective and invisible as possible.

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Brand development

Communication design

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NEWS & ARTICLES

You want to write a book

So you want to write a book?

They say that everyone has a book in them. So, as an authority in your professional field, you may feel that the natural next step is to become an author. But before you face the blank page, it’s worth taking a moment to ask yourself why you want to write a book.   Do you…

Two types of video

Two types of video

With modern tech, every one of us, business and individual, has the potential to be a broadcaster. But there’s a world of difference between spontaneous social media videos and the kind of video that is a genuine business asset.   It is estimated that by 2019, internet video traffic will account for 80% of all…

Authority and authorship

Authority & authorship

https://vimeo.com/265899896 Most businesses have a wealth of content that can be repurposed and modern publishing makes it easy for anyone to produce a book. But it’s important to recognise that while you are an expert in your sector, you are probably not an expert in publishing. Tantamount owner, Gwyneth Box, has a few words to…

imagen-post-2017

The dangers of brand decay

Businesses evolve over time and, particularly when you work with out-sourced content producers, it’s important to check regularly to see that your brand identity remains clear and coherent.   In the last post we mentioned all the different types of content a business creates: newsletters, blog posts, social media updates, emails, product and service descriptions,…

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