Simple, strategic, effective.

POWERFUL, COHERENT AND WELL-MAINTAINED BRAND ID SYSTEMS

Our work is not simply about visual appeal: the creative process is supported by a disciplined approach that provides a strong analytic and functional component. This enables Tantamount designs to go beyond superficial and transparent messaging and deliver a powerful emotional appeal that is rooted at the very heart of each unique brand personality.

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Audiobooks: time-saving, accessible, engaging? awkward, inconvenient, forgettable? Some people love them; some people hate them. However you feel about audiobooks, their use raises questions that can be considered from both a scientific and a philosophical perspective: is listening to a book the same as reading it? is the experience as valuable? as authentic?   Many…

Making the most of online video

Making the most of online video

Online video is a powerful tool to attract website users and to engage their interest. In order for this to happen, though, the video must be of good quality, with a combination of elements, and must provide an informative and entertaining user experience at the same time.   Now that videos can be played almost…

The importance of repurposing

The importance of repurposing

Have you decided to step into the world of publishing and write a book? If facing the blank page can be frightening for experienced writers, it can be even worse for those who are novices in publishing.   In a previous article, we suggested that before you plunge into writing a book you stop to…

Print advertising 101

Print advertising 101

With so much marketing being focused online through social media these days, younger businesses are often unfamiliar with print advertising, resulting in a blurred understanding of the line between collateral and advert.   If you are considering running an advertising campaign in print, you should be clear about where the adverts are to be placed…

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