Recognising the need
is the primary condition for design.

Charles Eames
5 min 35 sec Business lessons from books

At Tantamount we have been working...

Content | Publishing |
3 min 43 sec Two types of video

With modern tech, every one of us, business and individual, has the potential to be...

Video | content |
5 min 53 sec Print advertising 101

These days, with so much marketing being focused online through...

Publishing | content |
5 min 35 sec Organisation: what the reader is looking for

At first sight, with so much information available...

Publishing | content |
13 min 20 sec Lies, damned lies

With so many votes, opinion polls and studies in the news over the last year or more...

design | content |
7 min 52 sec Are you listening?

If you are passionate about your business, it’s very tempting to talk about...

Publishing | digital |
13 min 11 sec Listen up!

Audiobooks: time-saving, accessible, engaging? awkward, inconvenient, forgettable?...

Publishing | content |
14 min 03 sec Dynamic, moving, engaging

Online video is a powerful tool to attract website users and to...

digital | video |
5 min 28 sec Content and communication

There are so many ways to communicate...

Publishing | content |
4 min 58 sec The ugly duckling

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive...

brand | design |
7 min 46 sec Getting on the brand wagon

More and more, people are realising that branding isn’t just...

digital | brand |
7 min 04 sec The importance of repurposing

Have you decided to step into the world of publishing and...

content | design |
7 min 56 sec Book design: things to consider

Book design doesn’t just depend on the content that is...

Publishing | digital |
5 min 15 sec Why “self-publishing” is a misnomer

A decade or so ago, there was much discussion in the...

Publishing | design |
7 min 12 sec Value added

Years ago, books were just words on a page. Now, the wonders of technology allow...

Publishing | brand |
11 min 20 sec Ten tips for manuscript checking

The easiest way to correct a text you have written is to...

Publishing |
5 min 55 sec Some thoughts on design

Graphic design is a key element of branding and visual ID projects, including corporate...

digital | design |
6 min 17 sec So you want to write a book?

They say that everyone has a book in them...

Publishing |
11 min 08 sec Silences and spaces

In order to be a good speaker, you need to be aware not just of the words you use...

content | design |
9 min 35 sec Not just something pretty

Professional logo design can be an appreciable investment for an organisation, but...

brand | digital |
9 min 32 sec Just in case

As well as visual design, Tantamount offer copywriting services, so clients...

brand | content |
8 min 45 sec Three kinds of Kindle

Kobo, Kindle, Nook… we are familiar with the names, but the whole concept...

Publishing | digital |
9 min 43 sec Taking stock

There is a lot of misunderstanding of what stock photography actually means and the phrase...

content | design |
6 min 41 sec Take me with you on the journey

Don’t forget that your staff and clients are also invested...

brand | design |
7 min 08 sec Editing

Most writers admit they can benefit from an outsider’s opinion of their work...

Publishing | content |
5 min 04 sec Creative writing; business writing I

Businesses describe their leaflets and marketing materials...

Publishing | content |
4 min 11 sec Creative writing; business writing II

Continuing on the theme of the overlap between creative...

Publishing | content |
6 min 45 sec Creative writing; business writing III

In the third of this series on the overlap between business...

Publishing | content |
8 min 44 sec Inside, outside; cover to cover

All round the web you’ll find lists of favourite or iconic...

Publishing | design |
5 min 03 sec The dangers of brand decay

Businesses evolve over time so, particularly when...

brand | design |
5 min 25 sec Brand: a key tool in your marketing strategy

Whatever the format or platform you use, every time...

brand | design |
16 min 31 sec What a logo is and what a designer delivers

Your business logo is a visual representation of...

brand | design |
12 min 25 sec A logo is not a business brand

Many start-up owners believe that when a professional...

brand | design |