Recognising the need
is the primary condition for design.

Charles Eames
12 min 05 sec Raising the tone

What your business says is vitally important, but so, too, is how it says it...

Content | Publishing |
11 min 35 sec Working from home: when everyone’s home together

Working from home can be a challenge at any time, but...

Content |
13 min 07 sec Working from home: ways to make it work

A couple of months ago, most UK workers would probably...

Content |
6 min 10 sec Writing a book: process and pitfalls

Repurposed material combined with snippets collected...

Content | Publishing |
8 min 15 sec Writing with care

“Tone of voice” has begun to be a popular phrase in marketing circles, closely linked...

Content | Publishing |
5 min 35 sec Business lessons from books

At Tantamount we have been working...

Content | Publishing |
3 min 43 sec Two types of video

With modern tech, every one of us, business and individual, has the potential to be...

Video | content |
5 min 53 sec Print advertising 101

These days, with so much marketing being focused online through...

Publishing | content |
5 min 35 sec Organisation: what the reader is looking for

At first sight, with so much information available...

Publishing | content |
13 min 20 sec Lies, damned lies

With so many votes, opinion polls and studies in the news over the last year or more...

design | content |
7 min 52 sec Are you listening?

If you are passionate about your business, it’s very tempting to talk about...

Publishing | digital |
13 min 11 sec Listen up!

Audiobooks: time-saving, accessible, engaging? awkward, inconvenient, forgettable?...

Publishing | content |
14 min 03 sec Dynamic, moving, engaging

Online video is a powerful tool to attract website users and to...

digital | video |
5 min 28 sec Content and communication

There are so many ways to communicate...

Publishing | content |
4 min 58 sec The ugly duckling

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive...

brand | design |
7 min 46 sec Getting on the brand wagon

More and more, people are realising that branding isn’t just...

digital | brand |
7 min 04 sec The importance of repurposing

Have you decided to step into the world of publishing and...

content | design |
7 min 56 sec Book design: things to consider

Book design doesn’t just depend on the content that is...

Publishing | digital |
5 min 15 sec Why “self-publishing” is a misnomer

A decade or so ago, there was much discussion in the...

Publishing | design |
7 min 12 sec Value added

Years ago, books were just words on a page. Now, the wonders of technology allow...

Publishing | brand |
11 min 20 sec Ten tips for manuscript checking

The easiest way to correct a text you have written is to...

Publishing |
5 min 55 sec Some thoughts on design

Graphic design is a key element of branding and visual ID projects, including corporate...

digital | design |
6 min 17 sec So you want to write a book?

They say that everyone has a book in them...

Publishing |
11 min 08 sec Silences and spaces

In order to be a good speaker, you need to be aware not just of the words you use...

content | design |
9 min 35 sec Not just something pretty

Professional logo design can be an appreciable investment for an organisation, but...

brand | digital |
9 min 32 sec Just in case

As well as visual design, Tantamount offer copywriting services, so clients...

brand | content |
8 min 45 sec Three kinds of Kindle

Kobo, Kindle, Nook… we are familiar with the names, but the whole concept...

Publishing | digital |
9 min 43 sec Taking stock

There is a lot of misunderstanding of what stock photography actually means and the phrase...

content | design |
6 min 41 sec Take me with you on the journey

Don’t forget that your staff and clients are also invested...

brand | design |
7 min 08 sec Editing

Most writers admit they can benefit from an outsider’s opinion of their work...

Publishing | content |
5 min 04 sec Creative writing; business writing I

Businesses describe their leaflets and marketing materials...

Publishing | content |
4 min 11 sec Creative writing; business writing II

Continuing on the theme of the overlap between creative...

Publishing | content |
6 min 45 sec Creative writing; business writing III

In the third of this series on the overlap between business...

Publishing | content |
8 min 44 sec Inside, outside; cover to cover

All round the web you’ll find lists of favourite or iconic...

Publishing | design |
5 min 03 sec The dangers of brand decay

Businesses evolve over time so, particularly when...

brand | design |
5 min 25 sec Brand: a key tool in your marketing strategy

Whatever the format or platform you use, every time...

brand | design |
16 min 31 sec What a logo is and what a designer delivers

Your business logo is a visual representation of...

brand | design |
12 min 25 sec A logo is not a business brand

Many start-up owners believe that when a professional...

brand | design |