From in-person events to social media, to Linkedin...
Thanks to Simon Sinek, almost everyone in business...
Some business owners think of their businesses as an extension of themselves...
I have a friend who refuses to attend any event that’s advertised as a...
If social media feeds are to be believed, the beginning of a new year is all about...
Throughout our daily lives, we operate within systems – as individuals, as part...
Have you noticed that people don’t buy things anymore? This is not a comment...
In the Tantamount studio, while we don’t boast more than a...
Whatever your particular take on the subject, the idea that innovation...
Although it’s usually only the author who is credited on the cover...
Outside the world of mathematics, George Box is probably best known...
Many new businesses are the brainchild of a single motivated individual...
While the phrase UX/UI occurs frequently in the world of...
When you start to talk or write about your company, products and services...
Newsletters, expert blog posts, social media updates, emails, technical specs...
If you keep your eyes and ears open and pay attention, there are business lessons...
Design Thinking is a question-based, user-focused...
Humans love patterns. I don’t mean the tartans, paisleys, floral prints and polka...
With social distancing limiting physical interaction, the shortest distance between...
Your official business brand starts with a logo and – hopefully...
What your business says is vitally important, but so, too, is how it says it...
Working from home can be a challenge at any time, but...
A couple of months ago, most UK workers would probably...
Repurposed material combined with snippets collected...
“Tone of voice” has begun to be a popular phrase in marketing circles, closely linked...
With modern tech, every one of us, business and individual, has the potential to be...
These days, with so much marketing being focused online through...
At first sight, with so much information available...
With so many votes, opinion polls and studies in the news over the last year or more...
If you are passionate about your business, it’s very tempting to talk about...
Audiobooks: time-saving, accessible, engaging? awkward, inconvenient, forgettable?...
Online video is a powerful tool to attract website users and to...
We all know the story of the ugly duckling who grew up into a swan – one of the most impressive...
More and more, people are realising that branding isn’t just...
Have you decided to step into the world of publishing and...
Book design doesn’t just depend on the content that is...
A decade or so ago, there was much discussion in the...
Years ago, books were just words on a page. Now, the wonders of technology allow...
The easiest way to correct a text you have written is to...
Graphic design is a key element of branding and visual ID projects, including corporate...
In order to be a good speaker, you need to be aware not just of the words you use...
Professional logo design can be an appreciable investment for an organisation, but...
As well as visual design, Tantamount offer copywriting services, so clients...
Kobo, Kindle, Nook… we are familiar with the names, but the whole concept...
There is a lot of misunderstanding of what stock photography actually means and the phrase...
Don’t forget that your staff and clients are also invested...
Most writers admit they can benefit from an outsider’s opinion of their work...
Businesses describe their leaflets and marketing materials...
Continuing on the theme of the overlap between creative...
In the third of this series on the overlap between business...
All round the web you’ll find lists of favourite or iconic...
Whatever the format or platform you use, every time...
Your business logo is a visual representation of...
Many start-up owners believe that when a professional...