Award-winning business woman Julia Leask works with a team of associates to provide outsourced accountancy and other business consultancy.
“Accountancy” is such a familiar term that Julia felt potential clients were prejudging both her and her business before she had a chance to explain what makes her offering different. It was clearly imperative that the Leask brand be instantly recognisable and the messaging clear and engaging.
We created a new corporate identity for the business, providing full usage guidelines and digital assets that grant Julia the independence to create basic materials in-house, or work with other designers if she chooses; she can also be certain that all her associates are clear about how to use the Leask brand.