When Marie Haycocks originally founded Certanovo, her focus was on image consultancy and the target clientele was mainly female, which was duly reflected in the company’s original branding, logo and website design. The business soon evolved to serve the needs of three distinct sectors – women, youth and corporate – so Marie asked Tantamount to combine these three channels into a single brand.
Building on the company’s existing reputation and image, we used different colours and slogans to distinguish the three channels, working closely with Marie to develop different voices to better address the three separate markets. Each channel has its own distinct collateral, but a tri-fold brochure mirroring the new company website was the perfect vehicle to present the full brand offering.
No healthy business stands still, so we were delighted to continue to support Certanovo’s growth in the corporate sector. One of the pieces we designed for use specifically with this market is a digital deck: a simple but effective format for on-the-go presentations.