Businesses evolve over time so, particularly when you work with outsourced content producers, it’s important to check regularly to see that your brand identity remains clear and coherent.
That’s why we sometimes recommend a brand appraisal for our customers, particularly those whose businesses have gone through rapid growth or expansion.
The appraisal is an opportunity to step back and clarify the brand, to establish a clear and consolidated message, voice and visual identity to be used across all platforms and by all partners and associates.
It’s a time to review the company message and vision, and check that all social media and other platforms have the necessary digital assets and that these are being used correctly and consistently by different team members in the many different situations they work in.
In small businesses, content is often produced in different places by different people.