Lots of business owners hear the phrase case study and eagerly decide that this is something they should be doing. But our experience shows that often it’s a question of leaping aboard a bandwagon, not quite knowing why they’re travelling, nor where they’re heading.
Case studies come in all shapes and sizes. Some of our clients want straight factual accounts: their client; the proposal; the project; the result. Some want to tell the story themselves, others want their client’s perspective: both may be a personal account of the business/customer relationship, but the handling and result can be very different. Some clients want to showcase a single high-profile project in great depth; others want a superficial treatment of a range of projects to compare and contrast.
Some businesses want case studies to send out with press packs; others want them to hang on the portfolio section of their website along with galleries of photos; others want to include them in the printed brochures they give to prospective clients, or as appendices to annual reports to be given to stakeholders.
And, of course, the clients – both our clients and our clients’ clients – come from different sectors and business types. It soon becomes clear that the idea of a one-size-fits-all case-study model is a nonsense.
So, if the phrase case study has caught your attention and you think this is something you should have for your business, here are a few factors you should consider:
So, although “write me a case study” may sound like a simple request, there’s a lot to be taken into consideration. If you’d like someone to guide you through the process and produce a portfolio of compelling case studies that communicate your brand message effectively, do get in touch for a chat.