Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives.
At a quick glance, a business can be defined and categorised by any number of simple, easily identifiable factors: sector, size, product, function…
Once you look more closely, though, we believe that each business has a unique message and personality that differentiate it in the marketplace. Our work goes beyond conveying a superficial commercial message to reflect the specific company culture, ethos and individuality.
A brand is created by using words, symbols and images consistently, in careful combination, allowing customers to recognise the company products and services, and to be confident of the values and approach behind them. Brands grow and develop organically over time, but this process should not be allowed to occur in a disorganised, haphazard fashion: the brand image should be curated by using defined styles and formats in appropriate, consistent ways for all company communications.
Each time your business communicates, whether it’s with the public – existing clients, potential clients, or the world at large – or internally – with staff, collaborators and suppliers – something is revealed about the company’s self-image and about its attitude to others. Each of these communications is an opportunity to strengthen – or weaken – the way others see your brand.
Every visual or verbal expression of your business serves to define your corporate identity. The creative process has a sound analytic foundation.
We’d love to have a talk with you about your marketing challenges and see how our integrated approach to brand, design and communications can help you achieve your objectives. Drop us a line or call 0798 661 3437.