Pads

Positive about Down syndrome (Pads) is just one of the DSUK initiatives that we have worked on. Here, the brief called for a clear, effective and accessible approach to telling personal stories that communicate the reality of Down syndrome to parents-to-be and new parents. Tantamount created an upbeat brand ID with gender-neutral colour palette, which is cheerful without being inappropriately bright. The strong visual elements are suitable for fun, merchandising-type items but also work well in more serious settings such as presentations and informational literature.