When it comes to creating a new brand, it’s essential to understand the intended audience. The Forteen skincare range is aimed at older children and young people, requiring a very specific style and focus, particularly as at the lower end of the age-range parents are also likely to be involved in purchasing decisions.

The discovery phase of the branding process brought out keywords such as fresh, clear, natural, honest, reliable… as well as highlighting the need for an approach that would appeal to both boys and girls. We avoided the frequently used silver, white and blue of skincare products, opting for brighter, more quirky colours and an asymmetrical ‘splash’ that can be adapted for use on packaging and other collateral.

The project was completed with a flexible e-commerce website as well as branded video openers and a complete range of social media assets that are vital when dealing with a younger clientele.