Newsletters, blog posts, social media updates, emails, product and service descriptions, case studies… it sometimes seems as if all we do in modern business is produce content.
And sometimes we’re too caught up in this production of content to think about what happens next and whether we are actually communicating anything to anyone.
When you’re producing a new piece of collateral, writing social media or blog posts, or simply writing an email, it’s important to think not just about what the message is – the information you want to communicate – but also about who you are trying to communicate with, and the best way to engage their attention.
Sometimes different audiences need to be made aware of the same information, or a message communicated via one medium needs to be reinforced via another – and that may well mean presenting it in different ways. Text, image, audio, video, animation, graphics, iconography, colour… all these elements play a part in communicating a message and different media offer different options and possibilities.
It may sound like a cliché, but an image really can be worth a thousand words – and few of your clients are likely to want to read thousands of words if a few pictures sum up the information they are after. Even then, though, there are different types of image: one message may be efficiently put across via a graph – whether that be histogram, pie chart or spider chart, while another may be better explained using a map or timeline, and yet another via an animation showing stages in a process.
At Tantamount we are experts in communication and we believe that there is an ideal format and medium to present each piece of information to a particular audience: we know that sometimes it’s better to have a face-to-face meeting with a client to discover exactly what his objective is and help him understand how you can work with him to achieve this, while at other times a different type of in-depth information is needed and may be better presented in a leaflet that a client can read in his own time; this might be supported by providing further information in the form of videos or texts to download from your website. Or perhaps the whole text and video content could be bound together into a digital brochure or informational app.
If you feel your business is producing masses of content, but aren’t sure you’ve found the right words and the right graphic formats and to actually get your message across effectively, why not email us – or pick up the phone for a chat?