Category: iBooks

The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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Season’s greetings

At this time of year lots of people celebrate, but we don’t all observe the same festivities, and we certainly don’t all celebrate in the same way. Wherever you are, and whatever you are doing, we wish you all the best from Tantamount. (The poem is from Around the Corner from Hope Street, by Gwyneth …

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Putting it all together

Readers who have been following the Tantamount blog for a while will already have heard of Waverley – the small cat with the big miaow. We’ve been working over the last few months with author, David Aston, illustrator, Martin Jones, and narrator Alex Owen-Hill to get together all the various pieces of this delightful children’s …

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Poems from the pueblo: iBook & other versions

Digital books come in a number of different formats, from simple pdfs to interactive book apps. Which format is most appropriate for a particular project will depend on a number of factors, including who it’s aimed at and precisely what type of content is to be included. When it comes to poetry, we particularly like …

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