PRINT COLLATERAL FOR JOINT PROJECT
When two companies, each with their own strong visual ID, collaborate on a project, it can be a challenge to produce quality collateral: handled badly, the mix of colours and styles can lead to visual noise and dilution of brand image. When our client Risk Evolves teamed up with Pink Connect to deliver a seminar on cyber security our brief was to produce an invitation featuring both brands.
We wanted to keep this serious subject accessible, so we used simple texts and reduced visual noise by choosing a neutral colour palette and including the logos of presenters and sponsors in grey scale. The jenga image on the cover is a playful element that is given weight by context, colours and verbal message. The unusual format, an almost square triptych on light card, is professional, eye-catching and memorable.