A collaborative venture

When two companies, each with their own strong visual ID, collaborate on a project, it can be a challenge to produce quality collateral: it’s important for each brand to be seen and recognised without dominating, but, handled badly, the mix of colours and styles can lead to lack of clarity, chromatic contamination and dilution of …

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The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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Some thoughts on design

Some thoughts on design

Design is at the heart of many of our projects and has been taking a leading role in many conversations with our clients and contacts lately, so we thought we’d take a closer look at what design is and what it does.   Graphic design isn’t the only thing that we do at Tantamount, but …

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Getting on the brand wagon

Getting on the brand wagon

Moving on from our series on the overlap between creative and business writing, we start to look at branding, an important issue for all businesses and freelances working in a competitive marketplace.   When you decide to buy a product based on name rather than on price or other factors, when a product or company …

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Creative writing; business writing III

Creative writing; business writing III

In the last couple of blog posts, we’ve been looking at the overlap between business writing and creative writing. In this third post in the series, we look more specifically at the similarities between poetry and copywriting.   Although ‘copy‘ actually refers to all different types of written content used in online media and print …

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Creative writing; business writing I

Creative writing; business writing I

Businesses describe their leaflets and marketing materials as corporate literature, so it should come as no surprise that there is an overlap of skills and techniques in publishing that are of relevance to both creative writers and professionals. This is the first in the series of posts – Creative writing; business writing – in which …

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Book design: things to consider

Book design: things to consider

Book design doesn’t just depend on the content that is to appear inside the covers: from genre to readership to distribution channel, there are many external factors to consider, too. This overview of the factors involved should help indie authors, particularly of non-fiction works, understand what their designer needs to know to get things right. …

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The big cover up

The big cover up

This week Tantamount has brought out a compendium of short stories and flash fiction by Spanish journalist, critic and travel writer, Alonso Ibarrola, which gives us a good excuse to ponder the subject of book cover art. The book – Los cuatro libros de Alonso Ibarrola – is available from Amazon.   All round the …

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