Logo Design. A company logo is not the same as a business brand

Logo design III – A company logo is not the same as a business brand

Many start-up owners believe that when a professional logo has been commissioned they have taken care of their company branding, but in fact the story has only just begun.   Over the last few blog posts, we’ve been looking at logos and design. Although we haven’t delved into the process that goes on before the …

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Logo Design II

Logo design II – A closer look at what actually constitutes a logo and what you can expect when you commission a designer

Your business logo is a visual representation of your company; it should be simple, recognisable, memorable, and readily distinguishable from your competitors’; it also needs to adapt to different media and sizes, and be effective in black and white as well as colour. But there’s a lot more to it than that and everything is …

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Logo Design I

Logo design I – Why designing a logo isn’t just a question of drawing something pretty

Professional logo design can be an appreciable investment for a company, but when you understand how important it is and how many factors needs to be considered, the cost makes a lot more sense.   A lot of start-up companies worry about how much a professional business logo will cost, so they ask a friend …

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Alice in Businessland

Alice in Businessland

At Tantamount we love books and we love a good story. We love digital books and the exciting worlds we can explore through book apps; but we also love traditional print books and think that some of the best stories can be found in the classics we read as children. Recently, we’ve been re-reading Lewis …

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Branding a key tool

Brand: a key tool in your marketing strategy

Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives.   At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose …

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Just in case: tips for writing case studies

As well as visual design, Tantamount offer copy writing services, so clients sometimes ask us to “write some case-studies” for them. The scare quotes are there because each client has a different idea about what constitutes a case study, why they want one and what might be involved in producing one.   Lots of business …

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Taking stock

There is a lot of misunderstanding of what “stock photography” actually means and the phrase is often used to imply negative associations; in fact, whether we’re looking at digital or print design, we believe both custom images and stock photography have roles to play.   We’ve recently come across a few clients who say they’ve …

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Doing the August

Despite occasional brief heat waves, the UK summer is nothing like the intense heat of a Spanish summer. Often the languages don’t correspond very closely either, but here we’ve put a British spin on a Spanish idiom.   The Spanish have an expression “hacer el agosto” – “to do the August” – which doesn’t quite …

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A collaborative venture

When two companies, each with their own strong visual ID, collaborate on a project, it can be a challenge to produce quality collateral: it’s important for each brand to be seen and recognised without dominating, but, handled badly, the mix of colours and styles can lead to lack of clarity, chromatic contamination and dilution of …

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The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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