Category: Writing

Rebranding your business

Take me with you on the journey – avoiding a common pitfall of rebranding projects

Don’t forget that your staff and clients are also invested in your business brand; if you are contemplating a rebranding project, try and get them to travel on the journey with you.   Have you ever fallen asleep on a long train journey and woken up not knowing where you are? Or have you dozed …

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Alice in Businessland

Alice in Businessland

At Tantamount we love books and we love a good story. We love digital books and the exciting worlds we can explore through book apps; but we also love traditional print books and think that some of the best stories can be found in the classics we read as children. Recently, we’ve been re-reading Lewis …

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Just in case: tips for writing case studies

As well as visual design, Tantamount offer copy writing services, so clients sometimes ask us to “write some case-studies” for them. The scare quotes are there because each client has a different idea about what constitutes a case study, why they want one and what might be involved in producing one.   Lots of business …

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Getting on the brand wagon

Getting on the brand wagon

Moving on from our series on the overlap between creative and business writing, we start to look at branding, an important issue for all businesses and freelances working in a competitive marketplace.   When you decide to buy a product based on name rather than on price or other factors, when a product or company …

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Creative writing; business writing III

Creative writing; business writing III

In the last couple of blog posts, we’ve been looking at the overlap between business writing and creative writing. In this third post in the series, we look more specifically at the similarities between poetry and copywriting.   Although ‘copy‘ actually refers to all different types of written content used in online media and print …

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Creative writing; business writing I

Creative writing; business writing I

Businesses describe their leaflets and marketing materials as corporate literature, so it should come as no surprise that there is an overlap of skills and techniques in publishing that are of relevance to both creative writers and professionals. This is the first in the series of posts – Creative writing; business writing – in which …

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Book design: things to consider

Book design: things to consider

Book design doesn’t just depend on the content that is to appear inside the covers: from genre to readership to distribution channel, there are many external factors to consider, too. This overview of the factors involved should help indie authors, particularly of non-fiction works, understand what their designer needs to know to get things right. …

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Translating poetry: a thorny problem

Translating poetry: a thorny problem

Following on from Chia-Chan Mo’s musings about the tightrope act of second-language writing, we have a guest post from Sue Burke, who focuses on the problems of translating poetry, drawing examples from some of her own haiku. Sue is a widely-published American writer and translator who has been living in Madrid since 2000. She specialises in poetry and genre fiction, and believes that language …

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