Don’t forget that your staff and clients are also invested in your business brand; if you are contemplating a rebranding project, try and get them to travel on the journey with you. Have you ever fallen asleep on a long train journey and woken up not knowing where you are? Or have you dozed …
Read More
At Tantamount we love books and we love a good story. We love digital books and the exciting worlds we can explore through book apps; but we also love traditional print books and think that some of the best stories can be found in the classics we read as children. Recently, we’ve been re-reading Lewis …
Read More
As well as visual design, Tantamount offer copy writing services, so clients sometimes ask us to “write some case-studies” for them. The scare quotes are there because each client has a different idea about what constitutes a case study, why they want one and what might be involved in producing one. Lots of business …
Read More
Moving on from our series on the overlap between creative and business writing, we start to look at branding, an important issue for all businesses and freelances working in a competitive marketplace. When you decide to buy a product based on name rather than on price or other factors, when a product or company …
Read More
In the last couple of blog posts, we’ve been looking at the overlap between business writing and creative writing. In this third post in the series, we look more specifically at the similarities between poetry and copywriting. Although ‘copy‘ actually refers to all different types of written content used in online media and print …
Read More
Continuing on the theme of the overlap between creative and business writing, we take a look at a few of the famous authors who have also plied their craft in the service of the world of business. Many of our clients and industry colleagues who rely on freelance writers to produce content and marketing …
Read More
Businesses describe their leaflets and marketing materials as corporate literature, so it should come as no surprise that there is an overlap of skills and techniques in publishing that are of relevance to both creative writers and professionals. This is the first in the series of posts – Creative writing; business writing – in which …
Read More
Book design doesn’t just depend on the content that is to appear inside the covers: from genre to readership to distribution channel, there are many external factors to consider, too. This overview of the factors involved should help indie authors, particularly of non-fiction works, understand what their designer needs to know to get things right. …
Read More
In order to be a good speaker, you need to be aware not just of the words you use, but of how to use silence and the way pauses can affect your audience. Writers, too, need to be conscious of how they construct texts to create pauses in the minds of their readers; writers who want …
Read More
Following on from Chia-Chan Mo’s musings about the tightrope act of second-language writing, we have a guest post from Sue Burke, who focuses on the problems of translating poetry, drawing examples from some of her own haiku. Sue is a widely-published American writer and translator who has been living in Madrid since 2000. She specialises in poetry and genre fiction, and believes that language …
Read More