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The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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A day at the fair

A day at the fair

Friday the thirteenth wouldn’t be everybody’s first choice for arranging an important event, but it didn’t put Coventry & Warwickshire Chamber of Commerce off when they were planning their 2015 diary: they went ahead and set March 13th as the day for their Business & Trade Expo at Ricoh Arena, Coventry. At Tantamount we aren’t …

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