Category: eBrochures

Just in case: tips for writing case studies

As well as visual design, Tantamount offer copy writing services, so clients sometimes ask us to “write some case-studies” for them. The scare quotes are there because each client has a different idea about what constitutes a case study, why they want one and what might be involved in producing one.   Lots of business …

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Taking stock

There is a lot of misunderstanding of what “stock photography” actually means and the phrase is often used to imply negative associations; in fact, whether we’re looking at digital or print design, we believe both custom images and stock photography have roles to play.   We’ve recently come across a few clients who say they’ve …

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Doing the August

Despite occasional brief heat waves, the UK summer is nothing like the intense heat of a Spanish summer. Often the languages don’t correspond very closely either, but here we’ve put a British spin on a Spanish idiom.   The Spanish have an expression “hacer el agosto” – “to do the August” – which doesn’t quite …

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The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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Creative writing; business writing I

Creative writing; business writing I

Businesses describe their leaflets and marketing materials as corporate literature, so it should come as no surprise that there is an overlap of skills and techniques in publishing that are of relevance to both creative writers and professionals. This is the first in the series of posts – Creative writing; business writing – in which …

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The eBrochure: endless possibilities

The eBrochure: endless possibilities

An eBrochure is a standalone digital mini-book that can include text, image galleries, animations, video, audio and interactivity. It’s a perfect showcasing tool to present your company, to highlight a single project, or to bring together a group of related products. Tantamount offer eBrochures for smartphones, iPads and other tablets. Whatever your business, you have …

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