Category: Books

Alice in Businessland

Alice in Businessland

At Tantamount we love books and we love a good story. We love digital books and the exciting worlds we can explore through book apps; but we also love traditional print books and think that some of the best stories can be found in the classics we read as children. Recently, we’ve been re-reading Lewis …

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The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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Getting on the brand wagon

Getting on the brand wagon

Moving on from our series on the overlap between creative and business writing, we start to look at branding, an important issue for all businesses and freelances working in a competitive marketplace.   When you decide to buy a product based on name rather than on price or other factors, when a product or company …

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Creative writing; business writing II

Creative writing; business writing II

Continuing on the theme of the overlap between creative and business writing, we take a look at a few of the famous authors who have also plied their craft in the service of the world of business.   Many of our clients and industry colleagues who rely on freelance writers to produce content and marketing …

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Book design: things to consider

Book design: things to consider

Book design doesn’t just depend on the content that is to appear inside the covers: from genre to readership to distribution channel, there are many external factors to consider, too. This overview of the factors involved should help indie authors, particularly of non-fiction works, understand what their designer needs to know to get things right. …

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The big cover up

The big cover up

This week Tantamount has brought out a compendium of short stories and flash fiction by Spanish journalist, critic and travel writer, Alonso Ibarrola, which gives us a good excuse to ponder the subject of book cover art. The book – Los cuatro libros de Alonso Ibarrola – is available from Amazon.   All round the …

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Multi-talented

Multi-talented

We’ve looked in the past on the Tantamount blog about how a good book is far more than just a well-written text, and we’ve seen the range of different skills and processes involved in producing a book, including the various different types and stages of editing, and the many roles undertaken by the traditional publisher. …

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The name game

The name game

The second of our guest posts from students on the Warwick Writing Programme is from Alice S. Yousef. A recent MA graduate from the University of Warwick, Alice writes fiction, non-fiction and poetry. She believes that everyone has a story to tell (including inanimate things), so she writes. You can follow her on Twitter @Aliceyousef, and you’ll find …

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