Category: Apps

Doing the August

Despite occasional brief heat waves, the UK summer is nothing like the intense heat of a Spanish summer. Often the languages don’t correspond very closely either, but here we’ve put a British spin on a Spanish idiom.   The Spanish have an expression “hacer el agosto” – “to do the August” – which doesn’t quite …

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The ugly duckling, a branding parable

The ugly duckling, a branding parable

We all know the story of the ugly duckling who grew up into a swan – one of the most impressive and beautiful of all birds. One of our clients recently said she thought we’d been taking lessons from the story, which set us thinking. If you look on Google images, you’ll find that a …

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Some thoughts on design

Some thoughts on design

Design is at the heart of many of our projects and has been taking a leading role in many conversations with our clients and contacts lately, so we thought we’d take a closer look at what design is and what it does.   Graphic design isn’t the only thing that we do at Tantamount, but …

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Creative writing; business writing I

Creative writing; business writing I

Businesses describe their leaflets and marketing materials as corporate literature, so it should come as no surprise that there is an overlap of skills and techniques in publishing that are of relevance to both creative writers and professionals. This is the first in the series of posts – Creative writing; business writing – in which …

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The eBrochure: endless possibilities

The eBrochure: endless possibilities

An eBrochure is a standalone digital mini-book that can include text, image galleries, animations, video, audio and interactivity. It’s a perfect showcasing tool to present your company, to highlight a single project, or to bring together a group of related products. Tantamount offer eBrochures for smartphones, iPads and other tablets. Whatever your business, you have …

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Three kinds of Kindle

Kobo, Kindle, Nook… we begin to be familiar with the names, but the whole concept of ereaders is still relatively new and other people may be using the words differently from the way you are. If a friend tells you they read a book “on Kindle” there are at least three different possibilities: they may …

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Value added

An interview with an author is just one element that might be included in an enhanced ebook to improve the reader’s experience. In the video, Gwyneth Box talks about her poetry collection “Around the corner from Hope Street” Years ago, books were just words on a page: the reader created the voices inside his own …

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More about magazines

In a recent blog post, we briefly mentioned some of the misconceptions people have about what actually constitutes a digital magazine. Today we’re going to delve a little deeper into the world of newsletters and digital magazines, starting with simple newsletters and working through to stand-alone digital magazine apps. At the most basic level, you …

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Similarities and differences

In the world of digital publishing there’s a grey area, a borderland between ebooks and apps. This is the area where an enhanced ebook, with full colour illustrations, sound and video, etc. is, for all intents and purposes, indistinguishable from a simple content app. There are differences, of course, two main ones being where the …

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